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Home Trades Online Landing

Marketing Landing Page & Website

California, United States
Role
Frontend · Product landing
Engagement
Client work
Industry
Construction & trades

Overview

SalesForPro is the public-facing marketing website for Home Trades Online, designed to convert visiting contractors into users through an interactive product demo experience. The site features a cinematic page intro animation, a multi-step interactive hero that lets visitors try the AI proposal generator before signing up, scroll-triggered content sections, and a fully bilingual experience (English/Spanish). Built as a server-rendered marketing site with rich client-side animations, dark mode support, and a mobile-first responsive design.

The challenge

SaaS landing pages for contractor tools are typically static and generic, failing to communicate the product's value quickly. Contractors are skeptical and need to see the tool in action before committing. SalesForPro solves this by embedding a live product demo directly into the hero section — visitors can select their trade, enter their location, and generate a real AI proposal without signing up, turning the landing page itself into a conversion tool.

Links

Private — client project

Home Trades Online Landing | Case Study